“I spend an increasing proportion of my time in problem formulation as opposed to data analysis and note the importance of asking (many) questions, of finding out about any prior knowledge and looking at any prior data, and ensuring that any necessary background information is understood.” Chatfield, C. (2002). Confessions of a pragmatic statistician. Journal of the Royal Statistical Society: Series D (The Statistician), 51(1), 1-20.

“I realized that the quality of my analysis depended solely on the quality of my questions.” (Jorge Fernandes, UMass Dartmouth alum)”

“Finding the question is often more important than finding the answer.” (John Wilder Tukey, 1980)

Questions drive the consulting process.